There is a difference between being able to do something and having it be the right thing.
Sometimes, we think that if we can, we should. Truth is, that is not such a great life plan. Rebirth Publishing learned a lot today from its meeting with the equipment sellers–some good stuff and some bad stuff. Generally, I determined to take a step back, evaluate everything I have learned, and then regroup. The high cost of the equipment would necessitate me putting a lot of hours into advertising our capabilities to print books, as well as hours into actually printing those books. Basically, I would be starting a whole new company–one with high costs, high risks, and high labor needs. Between monthly costs, upfront fees, and room for error, my rational mind wants to back right off. Given the affordability of getting our work printed out of state that may continue to be the better option; but I would be a very great fool indeed to make that decision today. There are other very significant pros to having our own equipment.
So yes, there is a difference between being able to do something and having it be the right thing. With my business degree, experience in publishing, spare time, and love of print books, I absolutely could make a go at running a printing company. Yet I am far too unsettled to make that decision today. Touring on the road and countless hours of media and writing and publishing and networking are required to promote the company I already have. If I divide too much of my already slim time nothing will come out right.
Here is me praying about the right decision.
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